Sep 16, 2019
Will Clarke of Poo~Pourri - a company making essential oil sprays to neutralize bathroom odors - gave the best speech you may ever hear about taking a dump... and how 1 video can lead to millions of sales.
Show Notes
Hire polymaths
Hire people who are superb at more than one thing. You’ll have a
really strong and well-rounded team that can produce excellence, as
they understand how to achieve excellence in more than one
area.
Empathize with your customers
Poo~Pourri relies a lot on humor to hit success with its ads. That
doesn’t mean it isn’t sensitive to its customers who have serious
health conditions, like irritable bowel syndrome. The company
adapts its messaging appropriately so it can make those respectful,
lasting connections.
Do epic shit
Don’t sell an okay product, or a minimally viable prototype. Make
something that solves a problem in a unique way (like covering up
embarrassing smells from bowel movements when others are in the
same residence/building) and hone in on that awesomeness in your
marketing.
Connect with Will
Find out more about Poo~Pourri at https://www.poopourri.com/
Keep in touch